Are you - Able?
Hubby likes men’s magazines and comic books and art books and Sun Tzu. And that is perhaps the entire repertoire of stuff that he reads.
So it was a surprise to me when he picked up my book -Able, one of the books sent to me for review (one of the more wonderful perks of being a blogger) and surprise, surprise – hubby could not put it down.
What’s to love: the lessons are bite-size, easy to remember, relevant, easy to apply.
Without the Pomp and Circumstance
In making the ad that sells, it is not about you, or your product, or your company.
Yes, branding is okay. Being perceived as the expert, as trustworthy, is okay.
Having a great product is okay – even great.
But before all the smoke and mirrors, before the hype about your product and its features and its details and what sets it apart from everything else – you have to zero in on what is important, zero in on the hero in the story.
The customers.
When Angels Descend
All I really need to know about finance, I learned in RFP.
That is Registered Financial Planner for you, er, me – the seminar that I am attending so I (we!) can get a growth spurt in personal finance (well, that is the idea). Here are some quotable quotes from my teachers (so you will learn and so I will remember):