The truth must smell as sweet.
Everyone loves a good story. One that would engage his eyes, his ears, his heart or win his trust or interest.
Reality TV, for example, has as its main draw interesting characters who are masterful storytellers that have amazing stories.
How many were not riveted when a blind home cook has earned the title of Master Chef?
(I think this is the reason why Gordon Ramsay et al chose her to be the winner despite the blah dishes (based on their comments) she presented – her story is irresistible – a cook who cannot see!)