Monthly Archives: June 2011

You are browsing the site archives by month.

What Many Entrepreneurs Do Not Know (or Realize)

 

Without the Pomp and Circumstance

Without the Pomp and Circumstance

In making the ad that sells, it is not about you, or your product, or your company.

Yes, branding is okay.  Being perceived as the expert, as trustworthy, is okay.

Having a great product is okay – even great.

But before all the smoke and mirrors, before the hype about your product and its features and its details and what sets it apart from everything else – you have to zero in on what is important, zero in on the hero in the story.

The customers.

Read More →

A Matter of Time

Touch Down and then Take Flight

Touch Down and then Take Flight

Everyone is obsessed with time.

It is both a cross and deliverance.  It flies and drags.  But like an illusion, it does not exist.  There is only now.

But what do you do with your time?

Like everyone else, you are probably not very good with it.  You probably spend at least 2 hours of your everyday on reading your email (and clicking links), 2 hours for television or gaming, 4 hours on driving, 8 hours on sleeping and 8 hours on figuring out what to do and what happened to your day. 

Read More →

Nothing Goes In Until Something Comes Out

 

Creating Order

Creating Order

 

You have a mission.

You look at your closet and then in it – really look – and you cannot fight the overwhelming feeling that there is just too much that you have allowed yourself to accumulate.  Yes, it is a testament to how much money you have had and spent, of the good life that you are trying to craft for yourself and your family.  But why is it making your head ache?  You heave a sigh, barely manage to control a cringe, and start – but you do not know how and where to begin.  You do not even know what your mission is.

Is it just to put things in order?  Once again?  Until you carelessly pull out an old shirt and the clumsy movement wreaks havoc to other perfectly laid clothes.  And then another bad, harried, hurried day comes and your closet is once again in shambles.

Is it to look for things to be given away?  But that dress cannot go.  You wore it in one of your anniversary celebrations and he said you looked stunning in it.  Cannot give those knee high boots away too, they are just way too expensive.  Or that sweater, because it was a gift from your boss (what if he asks about it?).  Or that blouse, because it still looks kind of pretty.  Or that shirt, because you got it on sale and just have not had the opportunity to wear it.  Right?

Stop.

Read More →

Top 20 Finance (and-not-so-finance) Quotes

When Angels Descend

When Angels Descend

All I really need to know about finance, I learned in RFP.

That is Registered Financial Planner for you, er, me – the seminar that I am attending so I (we!) can get a growth spurt in personal finance (well, that is the idea).  Here are some quotable quotes from my teachers (so you will learn and so I will remember):

Read More →

Sometimes It Is Hard

Fireflies

Fireflies

To blog, or write, or sneak out so that when my little boy smiles at me I will not be tempted to drop my pen and carry him.  Or be in darkness, as I am now, writing when everyone else is sleeping.

Sometimes it is worth it, sometimes it is not, and it all depends on where the balance of my life tilts.

Read More →